With his new secret business, Daniel knew the sky was the limit, and he taught himself Photoshop, but since he was not good at designing, he thought it better to pass along his skills. He realized the demand for his skills and increased his prices to $5000 per homepage for his customers, who did not mind because he was still charging way below other programmers. After all, while others were charging $50,000, the teenager would charge $100.

With the programming skills, he became the go-to person for anyone who needed a homepage created. He taught himself coding language, and by the age of 14, Daniel was an expert in C++ programming then went ahead to learn HTML CHL Programming. Luckily, Daniel was a fast learner, and one thing that was to his advantage was that Sweden got broadband in 1998, so he never had to worry about a poor internet connection. Daniel Becoming an Entrepreneur at 14ĭaniel Ek grew up in a single-parent household, and with his mother working in childcare, there was not enough money to spare. Here’s more on how Daniel got to establish the company and how the logo has evolved. Despite the immense success, Spotify’s logo has remained nearly the same over the years. By the second quarter of 2020, the service had 138 premium subscribers, an increase from the 108 recorded in 2019. In 2018, Apple overtook it, and as of April 2019, Spotify’s subscribers in the US were 26 million compared to Apple’s 28 million. The company has made significant strides since its founding, and it was at one time the biggest subscriber service in music. Spotify would not be in existence had Daniel Ek not been introduced to music at an early age.

Black and white spotify logo